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Our Souls at Night, a movie about a widowed pair in their 70s who climb through each other's windows for booty calls, has just been released in the US.
And Australian columnist Kerri Sackville has just written a how-to-survive dating book for older women — inspired by her own horrific and hilarious experiences — that is currently sitting on her agent's desk.
"Finally, [they think] 'I'm going to have great sex', and it's not working, and there's nothing you can do about it."No wonder filmmakers and TV show creators have come running.
It follows numerous recent articles examining the experiences — and cultural significance — of older women, including from Australia's Jane Caro and journalists from the New York Times.
But while commentators say pop culture's embracing of stories about older women is a positive development for a generation that has been habitually ignored by mainstream media, many women on the dating scene say the stories hitting our screens and bookstores don't quite capture how messy it can be to pursue a romantic relationship when you're in your late forties and up.
A 2013 report by the Reserve Bank of Australia found Australians aged 55 to 64 owned total assets that far eclipsed anyone younger than them.
In other words, they're cashed up and ready to pay for films and books that reflect their lives.
Prior to that, Amy Schumer, who wrote the skit, tried in vain for three years to find a woman willing to be in it.